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A track record counts for a lot. Companies with client list and a portfolio are a safer bet. The pleased customers a business has, the better. Insist that the manufacturing company shows you the latest 3-5 productions they've completed before calling those clients to find out what they think of your video production companyand their new video.
If sales are down, that won't improve. You must improve that. If you're in the middle of projects, upgrades won't help the situation. They will slow you down which will allow you to be less rewarding. Purchasing new equipment will not make a prospect want to do business. The quality of reputation and your work is what gets the phone. Ninety-nine percentage of the time won't give a flip about what sort of cameras or software you use. They will only be interested in the formats after the job is complete it is possible to provide them.
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